Your Professionals property consultant doesn’t just sit back and wait for your home to be sold as if by magic. Selling a home is a serious business and whatever market conditions prevail; there will always be other properties competing with yours. Your Professionals property consultant will carry out a variety of activities to ensure your property is properly listed and marketed.

When it is sold, all the procedures are followed to ensure a hassle-free sale. Here are just some of the activities your Professional can carry out for you – and its all part of our Professional service.

- Inspect the property.

- Provide a market appraisal.

- Research sales evidence and prepare a comparative market analysis.

- Research certificate of title and documents relating to encumbrances.

- Research metropolitan and regional planning schemes and other statutory authority requirements.

- Provide a marketing proposal to your budget.

- Recommend ways to optimise the appeal of your property.

- Closely liaise with you about convenient inspection times.

- Arrange signage and photography of your property.

- Design, produce and lodge advertising and promotional material.

- List property on the Internet. (Realestate.com.au / Professionalsredcliffe.com.au / Domain.com.au)

- Promote the property to prospective purchasers.

- Promote the property to other agents.

- Introduce prospective purchasers to the property and conduct inspections.

- Conduct Open Homes and Auctions.

- Maintain a register of inspections.

- Provide regular reports on buyer interest and feedback.

- Present all written offers to the vendor.

- Prepare the contracts and draft appropriate special conditions.

- Receipt deposit and hold in secure agents’ trust account.

- Monitor contract from sale to settlement.

- Arrange and attend final inspection by purchaser prior to settlement.

How much is your home really worth?

Deciding the most appropriate price for your property is the most important function of the whole selling process. Most people believe they have a fair idea just by looking in the paper or real estate magazines. However, in many cases this is a dangerous strategy as every home is different. They may be in the same suburb or even the same street, but that bears little relation to the selling price of your home today.

The only accurate way to establish the right selling price for your home is to get a market appraisal by a qualified Professional sales consultant. Market appraisals by Professionals are absolutely obligation free and are not based on simply gut-feel or just experience. Professionals, as your real estate agent, will give you an accurate assessment of the current market conditions – is it a buyers’ or sellers’ market? They will detail for you how many homes have been sold recently in your area, the average price and descriptions of the homes.

Professionals know your area and will ensure that you position the price for your home correctly. All successful sales are based on getting the pricing formula right. Overpricing or underpricing is a common fault, which can lead to heartbreak if you are not armed with all the facts. For such a big decision it is worth getting a Professional market appraisal – they may even have a list of buyers waiting for your home right now.

Once we have assessed your property and taken into account various factors such as the current state of the market, recent sales activity, the level of competition your property faces in the market, supply and demand, any unique selling features of your property, as well as your own personal requirements for selling; we will recommend what is, in our opinion, the most suitable Sales Strategy to achieve the best possible result.

Possible Sales Strategy recommendations may include:

- Auction

- For Sale – Exclusive Listings

- For Sale – Multiple Listing Service REIQ

- For Sale by Tender

Once all factors have been considered and a suitable Sales Strategy recommended, we would then (in conjunction with you) develop a tailored Marketing Strategy that meets the exact requirements of the chosen Sales Strategy, all relevant factors relating to your property and your marketing requirements.

The Marketing Strategy would combine a selection of activities to market your property to maximum effect. These activities may include, but are not limited to, the following:

- Home Opens

- Signage

- Newspaper advertising (Local, State, National)

- Internet listing at the popular www.professionals.com.au

- Office window display cards

- Brochures

- Real Estate magazines (eg .REIQ Realtor, or Homes Pictorial)

- National publications (eg Colour Magazines)

- Professionals referral network

- Office and Group database marketing (targeted to buyers seeking properties with your criteria.

- Local area marketing (approx. 80% of people buy within 5km of their previous home)

We would welcome the opportunity to explain our tailored marketing program to you in detail and demonstrate our proven track record of success in selling properties using our highly effective, tailored solutions marketing formula.

How prospective buyers initially feel when they view your home will make a big difference to your chances of a quick sale. You may like to peruse these few pointers.

Your Checklist – preparing your home for inspection

- Check the state of repair and cleanliness of the brickwork and facia boards. A quick hose, brush down or lick of paint may make your home instantly more presentable.

- Remove loose items such as toys, balls and tools from around the garden.

- Keep the lawns and gardens looking fresh, paying particular attention to weeds and dead leaves. Be ruthless in cleaning out the garage, carport and sheds.

- Keep your garbage bin as concealed as possible and odour free.

- Oil hinges and catches on gates and sheds, and repair any damaged fence panels.

- Roll up the garden hose, clean the barbeque area and kill all bugs.

- Keep the windows clean inside and out, and repair any cracks in walls and ceilings.

- Remove unwanted items to give a feeling of spaciousness.

- If you have any bare globe light fittings, fit an inexpensive shade.

- Have the curtains, blinds and drapes in sparkling condition.

- Don’t hide things in cupboards as the prospective buyer is likely to look everywhere.

- Watch for small faults that you may take for granted, like loose door knobs, leaking taps, lifting surfaces, cracked windows, warped doors, blown light globes, faulty switches, chips in plaster and scratched skirting boards.

- Remove any mould from the shower recess, and place air fresheners or fresh flowers in the toilets. Place fresh towels in the bathroom.

- Keep the oven, stove and microwave spotless. Remove dirty plates from the dishwasher.

- Be aware of odours. If possible, create a pleasant aroma by making a fresh pot of coffee or baking some bread or warming already cooked bread.

- Remove unnecessary fridge magnets and associated items from the fridge door.

- Have a bowl of colourful fresh fruit on the breakfast bar or kitchen bench.

- Put some quality “lifestyle” books or magazines on the coffee table.

- In warm weather, have the airconditioner running. Keep it on low to keep the noise down.

- In cooler weather, have a heater warming the feature room – everyone loves standing in a warm room on a chilly day.

- For security, remove all valuables and minimise the number of personal photos on display.

- Keep pets outside or better still, keep them away from the house when it’s open for display.

- Have some soft music playing in the background.

No matter what your real estate needs may be, we know that we can deliver the assistance, service and results that you demand.

When you want to sell your home and achieve the best possible price, it makes sense to look at the track record of success of the company you choose, and make sure that they have earned the right to present your home to the market.

When you are looking to buy property, you should insist on dealing with a highly professional, reputable and well known company that can provide you with a wide range of properties, as well as offering specialist advice.

The Queensland founded and Internationally represented Professionals Real Estate Group base their success on leading the way with the industry’s highest standard of marketing systems whilst maintaining a critical focus on what matters most to you, our client, friendly good old fashioned service! Now in our 25th Year we maintain the highest ideals and ethics in real estate.

Buyers come to Professionals because we have an wide range of properties to choose from, and sellers seek us out because we have the buyers.

We aim to sell homes quicker and for more money, meaning our customers profit both ways.

Now, with almost 500 offices in Australia, New Zealand, PNG, and South East Asia, Professionals combined sales exceed in excess of 8 billion dollars annually, it is easy to see that our systems works.

You can be assured that no matter what your real estate needs are – buying or selling your home, choosing Professionals means you are in very good hands – in fact we reckon, the best hands in the business!